Monday, 30 June 2014

Digital Processing and Ethical Changes - Are we fooled all the time?

Recent events at the 2014 World Cup have promoted a series of images that are clearly photo-shopped and their processing in the extreme leaves no doubt they have been processed digitally. Would the viewer be fooled, I suspect not in fact they'd probably just have a good laugh







However the image that absolutely no post processing could be made to, maybe with the exception of sharpening and a zoom crop, is the following leaving no doubt as to what has happened. This image is an example of why reportage photography is associated with strong ethics and why changes would not be allowed:




However images for magazine covers have always be known  to have some element of post processing to make celebrities look better, younger, slimmer. However the following images seem to breach all ethical values:


The image on the left shows Kourtney Kardashian 7 days after giving birth to her son, the image was published in "Life and Style" magazine. However a short while later the image on the right appeared in OK magazine. Its clearly an image taken at a very similar time to the the one on the left where the imae on the right has slimmed Kourtney down and changed the colour of the baby's and Kourtney's clothese to make it look like it was taken at a later shoot. The magazine publishers then claim to reveal the secretes to how she lost weight.

Kourtney to her credit is quoted as saying " They've doctored and photoshopped my body to make it look like I've already lost all the weight, which I have not". From an ethical perspective the magazine could be seen to be trying fool people into thinking that following the diet and fitness plan in their magazine the viewer could also lose weight.


In the following image Avril Lavigne appears to have a lot of her arm removed and / or bent from the image to accentuate I assume her waist yet if you look closely at the circled area, the final result looks absolutely bizarre and i wonder how many buyers may have also noticed this:



However it does appear that the press Complaints Commission if suitably pressed can be forced to admit their photoshopped changes. Grazia magazine was forced to admit that they had photoshopped Kate Middleton's waist to make it look considerably slimmer when forced by the Press Complaint's Commission. 



Its has long been established that many such changes to images in popular magazines put undue pressure on young people to try to achieve what they believe the celebrities have. Perhaps if the truth be more willing displayed many young people would feel much more comfortable with who they are and understand how people perhaps look like they do on the covers of magazines.

The public can not be fooled all the time, they must speak out and say what is acceptable and and what is not.



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